Don’t Put All of Your Content Eggs in One Basket (Yuyu Chen)

It's universally acknowledged that a diversified portfolio will protect you from financial risk. Well, the philosophy of diversification in finance applies to content marketing as well - to build content authority, content marketing strategists need to expand their content across multiple formats and channels, as different B2B content buyers use, share, and rely on a broad range of content formats and sources, The Chief Marketing Officer (CMO) Council suggests in its most recent research. (clickz.com)