Users Overlook Store Pickup When Not Presented as a Shipping Option (Christian Holst)

With 33% of abandoned carts being due to extra costs added during checkout, shipping is clearly still a weak point of e-commerce (Baymard 2013). It should therefore come as little surprise that Store Pickup is becoming an increasingly important feature in e-commerce, with as many as 50% of all customers expecting omni-channel retailers to offer this option (Forrester 2014). (baymard.com)