The Designer’s Guide to A/B Testing (Kerry Butters)

As Anum Khan pointed out in her January article for SitePoint on color psychology and design, in an ideal world, a client would simply accept all of a designer’s ideas and they’d be left to get on with it. However, it’s rare that this happens in reality and so a designer has to fit in with the ideas of a client and the client’s marketing department. (sitepoint.com)