"UX as Design Leadership" (Jared Lewandowski, Christijan Draper)

The inherent ambiguity in the term UX has led to a broad interpretation of the role of the UX practitioner. In many cases, firms and agencies have interpreted design as a conveyor-belt type process and UX becomes just another one of what feels like eighteen random stops in the design flow—another blip in the line to a finished product. Sadly, the interpretation is often that the UX team can take a product idea, do something magical that makes it a good “user experience,” and then provide a deliverable to the “creative” team to make it look good. (uxmag.com)