Micro UX. How bottom-up product design liberates designers and delights users. (Francesco Bertelli)

We are on the cusp of a major shift in how product designers approach their jobs. The legacy method is to spend a lot of upfront time concocting a formal strategy and identifying “user needs” before getting to work building something, a top-down process that is time-consuming and costly. An alternative—and increasingly accessible—method is to focus on synthesizing individual elements and features of a product from the bottom-up, ultimately discovering new use cases that could drive a viable business strategy. If the traditional approach is “macro UX,” the new one is “micro UX.” (hugeinc.com)