Most People Won’t Actually Read Your Landing Page – How to Get Your Message Across Anyway (Shane Jones)

The world today is cluttered and busy. With millions of pages online, people have been forced to filter their content intake. They consume only the content that is relevant to them. The unfortunate bottom line is no one will read your great offer on your stunning landing page if it isn’t relevant. And, it can’t convert if people don’t read it. That’s why you need to write your landing page with all three types of viewers in mind – readers, scanners, and bottom feeders. (kissmetrics.com)