Welcome to Strategy Matters, my new column on UXmatters, which will focus on answering these essential questions: How should we define UX strategy today? Where is it going? As UX professionals, how can we better develop ourselves and those who have yet to find their home in this field? Building on that premise, I’d like to put out a few disclaimers as I kick off this column: - See more at: http://www.uxmatters.com/mt/archives/2014/05/3-ux-organization-personas.php#sthash.k1pIFTJA.dpuf... (uxmatters.com)