Should Your Site’s Design Be Sexy or Smart? (Jerod Morris)

This might surprise you. (It surprised me.) Since being released in February, Parallax Pro has been the top-selling child theme for Genesis. No, that’s not what is surprising. Parallax Pro is a gorgeous theme and the web is smitten with parallax effects. (Plus, the worst fears about parallax are unfounded.) Its enormous sales numbers are expected. (copyblogger.com)