You’re Not Emotional: Emotions and Web Design (Jacqueline Thomas)

How does this website make you feel? On the surface, it may seem that reading an article on a website is an emotionless experience, but science tells us that we use emotions to inform our understanding. So, yes, you are experiencing an emotion right now, but what could it be? Let’s come back to that question at the end of the article, with enhanced understanding. (webdesignledger.com)