The Hidden Benefits of Remote Research (Kathleen Asjes)

Remote user research is often considered a last resort, suitable only when no other options are available. This week, Kathleen Asjes shows us situations where remote research may actually be the preferable option. 

Last year I found myself in a rather unenviable situation: with only one week left to run usability tests for an online poetry magazine, I was experiencing incredible difficulty locating test participants who would be willing to spend as little as 30 minutes with me. The holidays were fast approaching. And although I wasn’t a fan of remote testing at the time, it became obvious I had to bite the bullet. (uxbooth.com)