Following Apple's success, many companies are finally starting to recognize the crucial role design plays in building a desirable (and profitable) product. Yet very few companies are actually founded and led by designers. Here to change that is 30 Weeks, a new program by a powerhouse team of New York design schools--Parsons, Pratt, School of Visual Arts, and The Cooper Union--in collaboration with the education company Hyper Island and Google. (fastcodesign.com)