Riffing on the 'content is king' metaphor (Eric Reiss)

We’ve heard that “content is king” for years. Curiously, the metaphor stands up extremely well, even when stretched, prodded, and otherwise abused. Here’s my take. 

Content rules all things. Food ingredients are the content objects that allow us to cook recipes. And online, content is what communicates products, services, and ideas. Content strategy, in many ways, represents the rational, left-brain view of things. It ensures all the needed content elements are available and that the messaging is on target. It defines the responsibilities for keeping the content fresh, it appoints those who will govern the process. And it helps architect the placement of these content elements to make them easy to locate. Content is king. (fatdux.com)