Unconventional Marketing
Labels:
Information Architecture
Hier ist ein netter Artikel zum Thema Marketing: Unconventional Times Call for Unconventional Marketing.
Sometimes the ROI is simply insights and lessons that are gleaned from actually doing the initiative. Other times, the direction of the initiative changes midway through in unexpected ways that could not have been predicted.
Was hat Informationsarchitektur mit Marketing zu tun? Einiges - schließlich haben wir alle etwas zu verkaufen, oder?
