9. Februar 2010

Designing for taking

Ebenfalls lesenswert ist dieser Beitrag im Think Vitamin Blog: Designing for donations.

Donating money to a charity should be as quick and easy online as it is to stuff a few coins in a collection pot on the high street. It should also be apparent what the money will be used for. With these two things in mind, it is surprising how often charities miss the mark when it comes to their online donation screens. Fiddly pull-downs, peculiar microcopy, trillions of steps, and minimal transparency. Here are some of our step-by-step notes and drafts from a concept exercise on behalf of a well-known charity. The goal was to create a screen that encourages more site visitors to give, and give larger amounts.

Der Text gibt ein paar sehr gute Tipps und Anregungen.