22. Februar 2010

The Experimenter Effect

Das hier ist ein netter, kurzer Blog-Post: Spare a thought for the ‘experimenter effect’ in user research.

The experimenter effect is unavoidable. I’m a huge advocate of face-to-face research, but this is one of the method’s biggest weaknesses (and in equal parts, it’s one of the biggest strengths of Analytics).

Sind auch ein paar gute Kommentare dabei.