Eye Tracking

Das hier ist ein schöner Weekendartikel: Eye Tracking: Facebook and LinkedIn Usability.

Eye tracking showed that when viewing the LinkedIn-inspired 3-column list, viewers did not adopt a consistent scanning strategy across the page. They thought the single column layout to be more effective and enjoyable because a single column of names was easier to read straight down during the name recognition task. Users were able to “ignore” the adjacent column, which contained irrelevant information to the current task.

Ganz nette Lektüre. Da kann man gut bei Kaffee und Kuchen mal drüberlesen.