Basecamp Redesign

Mit dem Basecamp home page redesign befasst sich dieser gleichnamige Artikel.

A few weeks ago we decided to take a stab at redesigning the Basecamp home page. We liked the current design, but we wanted to see if we could do better. Specifically we were interested in more visuals, less text, and a generally simpler and less dense presentation. As we usually do, we start with a very low-fi sketch of the big idea behind the design. No details, no words. Just a very rough idea. In this case the idea was a series of scenarios all pointing back at the Basecamp logo. The original sketch, done in Draft and shared in Campfire

Der Text wird sicherlich nicht nur Basecamp Nutzer und 37signals (Buch: Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application) Fans interessieren.