Looking at Search Trails
Labels:
Information Architecture
Das hier ist einer recht gute Lektüre: The Importance of the Journey: Search Trails and Destination Pages.
Looking at Search Trails may provide a whole different range of searcher behavior type information. By studying the pages that people travel down, from their selected page amongst search results to a final destination page, there may be information that can be related to that initial query that just isn’t captured by looking at query sessions and refinements alone.
Der Artikel enthält eine angeregte und ebenfalls lesenswerte Diskussion im Kommentarbereich.
