Crush It!

Ich habe am Wochenende Crush It!: Why NOW Is the Time to Cash In on Your Passion zu Ende gelesen. Ein wirklich sehr inspirierendes Buch.

Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family′s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, http://tv.winelibrary.com, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library′s retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed!

Für alle, die das Thema personal branding interessiert. Ein wirklich lesenswertes Buch.

Alle, die lieber lange ausschlafen und im Leben eh nichts mehr reissen wollen, können dieses Buch getrost ignorieren.