14. Juli 2010

Prioritizing Content

Das hier ist doch mal wieder eine wirklich gute Lektüre, wa? Content Organization: Deciding What Matters Most.

High quality content, regardless of whether the site aims to inform, entertain, or sell a product, will increase the site’s likelihood of converting visitors. But beyond providing high quality content, a site also needs to organize that content in a way that makes it accessible to visitors. Prioritizing your content is one of the best ways to make sure your visitors are finding the information you want them to find, and that they want to find. But figuring out what content is most important and how to arrange it to reflect that can get confusing, fast.

Der Text enthält einige gute Beispiele.