Five years ago, it was all about UX, but we saw through that. At the time, we were pretty stoked about figuring out the best way to get to answers in product design (still are!). However, we realized that there aren't a lot of designers out there that understand what it actually means to be a product designer. UX is one part of it, but what are the rest of the pieces? This is the story of how you too can become a product designer. So stop being a UX/UI guru or prophet or whatever and start solving problems. (zurb.com)