How Your Brand Should Tell A Beautiful Story (Mitch Joel)

The stuff that true case studies are made of. People who know me, know how much I laothe case studies and white papers. Most of them (if not all) are just trumped up stories about how great a brand performed on some kind of platform or campaign. Sure, it's nice to get a peek behind the curtain, but it doesn't add much value if everything written (or being produced) is just another way to trump up the brand. Where are the mistakes, the foibles, the struggles... and the true challenges? (twistimage.com)