Does Research Make Design Better? (Victoria Young)

Design creates a significant competitive advantage in the market. In fact, research has shown that design-led firms yield a 228% greater ROI than the S&P 500. When design is used strategically, a company can achieve both higher growth rates and margins than competitors. Design research plays a pivotal role in discovering design solutions that meet business objectives. The evolution of technology, openness of the Internet, and advancement of analytics has led to greater access to visual resources online, platforms that enable user testing, and more advanced tools for design research. How does design research simultaneously minimize production costs and amplify results to provide value? (dtelepathy.com)