Usability vs. Conversion Optimization (Lyena Solomon)

If you have been practicing SEO, you would have encountered a disconnect between what you were hired to do and what the client actually wanted you to do when they hired you. You thought your goal is to bring traffic. They thought you will bring them more conversions and revenue. They thought they will fix matters by changing your title to include "Lead Generation." You thought, you need to explore a completely new angle of your job. (searchenginepeople.com)