Designing Products from Scratch: An Interview with UX Leader Josh Porter (Jay Acunzo)

NextView Ventures: Let’s start at the beginning. Once you identified that What to Wear Daily was worth building, what worked in acquiring your first 100 users — especially since it was focused on just Boston to start? Josh Porter: In the very, very beginning I started with just 10 people, all friends from HubSpot. I woke up each morning at 5 a.m. and created the report manually in Sketch (similar to Photoshop), and hand-delivered individual emails through my Gmail account to those initial users. My goal at this very early stage wasn’t to figure out how to unlock growth but to create a product people loved. (nextviewventures.com)