What an Actual Product Design Process Looks Like (Jomi Cubol)

Cap Watkins, Design Manager at Etsy shared his and his team’s design process a while ago and I consider it to be one of the most invaluable posts on the topic by far. I came across his 3-part series before reading Etsy Creative Director Randy J. Hunt’s seminal book Product Design for the Web, but revisiting it afterwards really clarified so much for me. I hope to apply these principles towards my own process and make it work for myself and our team. (thebadprince)