Emotion As A Framework For Design (Matthew Deal)

The beginning of any web design project is the hardest part. As a web designer, I sometimes get lucky and have some really solid inspiration that feels like it’ll be enough; it’s the kind of inspiration that’s strong enough to help you get started on a new project and enough to sustain you through all the mistakes, self-doubt, and second guessing that comes with the territory. (despreneur.com)