Audience Segmentation
Labels:
Information Architecture
Zurück von der EuroIA bin ich über diesen sehr lesenswerten Link gestolpert: Audience Segmentation Models.
Understanding the people who will ultimately engage with a product or service provides the foundation for user experience design. Modeling those people and segmenting our models into meaningful groups lets us explore different clusters of needs, then address our solutions to meeting the needs of people belonging to specific clusters.
Wirklich, genau der richtige Artikel für einen Montag Morgen.
