Single Purpose Homepage
Labels:
Information Architecture
Auf SEOmoz ist ein guter Artikel erschienen: Design Trends: The Single Purpose Homepage.
With only a single headline and call to action, visitors quickly parse the critical message you're attempting to push. In longer, more complex pages, designers and marketers constantly have to worry about the percentage of people who are actually exposed (in any meaningful way) to the intended triggers.
Der Beitrag enthält auch einige sehr gute Links.
