17. September 2009

Content Strategy

Das hier ist ein sehr lesenswerter Blog-Beitrag: Content Strategy: Are we all talking about the same thing?

Since the term “content strategy” is all the buzz these days and Twitter supplies an endless number of references to content strategy articles, it’s come to my attention that people mean different things when they talk about content strategy. [...] It will be interesting to see how content strategy continues to develop, but it seems that some of us are referring to different things

Der Artikel regt durchaus zum Nachdenken an. Schaut mal rein, wenn Ihr Zeit habt...