Applying Customer Feedback

Guten Morgen, liebe THS-Leser. Hier habe ich eine recht gute S-Bahn Lektüre für Euch: Three Models for Applying Customer Feedback to Innovation .

The notion that customers hire your product to do a “job” is one I learned from Clayton Christensen. He stresses thinking of what customers need to accomplish, as opposed to thinking of product features or customer demographic segments. This frees your mind to address products differently than as a collection of features. The challenge is to go deeper on what the customers are requesting. This is where customer feedback is not the final answer. Rather, it’s an important clue as to what “job” your customers are hiring for.

Ein lesenswerter, kurzer Beitrag.