Think Like Designer

Das hier, liebe THS-Leser, ist ein wirklich lesenswerter Artikel - quasi eine gute Wochenendlektüre: CMOs Should Think Like Designers.

Over the past year in the business world, there has been rising interest in a relatively new concept known as "design thinking." That is, basically, an attempt to simplify and deconstruct the ways in which designers go about creating and innovating. In recent months several books have been written on this subject, which has also been gaining momentum at top MBA programs such as those at Stanford and Harvard.

Wie Ihr wisst, befasst sich auch unsere diesjährige IA Konferenz mit dem Thema Design Thinking.