29. März 2010

Elephants Can Dance

Es ist mal wieder Zeit für ein neues Buch. Ich habe mittlerweile A Fine Line: How Design Strategies Are Shaping the Future of Business schon seit einigen Wochen beendet. What's next?

Ich habe gehört, dass Who Says Elephants Can't Dance? sehr gut sein soll.

Gerstner quarterbacked one of history's most dramatic corporate turnarounds. For those who follow business stories like football games, his tale of the rise, fall and rise of IBM might be the ultimate slow-motion replay. He became IBM's CEO in 1993, when the gargantuan company was near collapse. The book's opening section snappily reports Gerstner's decisions in his first 18 months on the job-the critical "sprint" that moved IBM away from the brink of destruction. The following sections describe the marathon fight to make IBM once again "a company that mattered."

Bin gespannt.