Landing Page Mistakes
Labels:
Information Architecture
Das hier ist ein netter Artikel aus dem Bereich Conversion Rates und Marketing Zeugs: Marketing FAIL – 7 Newbie Landing Page Mistakes.
It’s so fundamental that it blows my mind how frequently this fail occurs. Message match is when the offer/copy/messaging in your advertisement maintains momentum throughout the conversion funnel. In other words, there is consistency from AdWords/banner ad, through to the landing page, and on to the confirmation page or destination website
Sind wirklich einige gute Tipps dabei.
