2. März 2010

A Fine Line

Ich habe gestern ein neues Buch angefangen zu lesen: A Fine Line: How Design Strategies Are Shaping the Future of Business, von Hartmut Esslinger - dem Gründer von frog design.

A story of business transformation and a guide to creative strategies for designing a better business Written by Hartmut Esslinger, the founder of one of the world's foremost innovation firms, frog design, inc., A Fine Line reveals the secrets to better business through better design. Linking the amazing story of Esslinger's transformation from industrial design wunderkind to a global innovation powerhouse to the challenges facing businesses in the rise of the creative economy today, A Fine Line illustrates how successful business leaders partner with designers in building a better and more profitable future.

Die ersten 20 Seiten, die ich in der Bahn gelesen habe, sind echt klasse. Scheint ein sehr interessantes Buch zu sein.