6. April 2010

Assumptions - 99% Bad?

Das hier ist ein sehr lesenswerter Beitrag: Dealing with Risky and Safe Assumptions.

One of the most important aspects of product development is the process of predicting the behavior of a product’s intended users. I’ve participated in ideation sessions with companies where designers, user researchers, and engineers were making major assumptions about what users would and wouldn’t be willing to do with their product, without performing any research. Of course, assumptions are important and useful. However, if not managed properly, they can definitely lead a project down the wrong path.

Ein guter Text der einen Blick lohnt.