Eye Tracking

Das hier ist eine sehr gute Samstags-Lektüre: Eye Tracking and Web Usability: A Good Fit?

On the one hand, it makes intuitive sense that knowing what people look at (or don’t look at) on a webpage would be useful in assessing the usability and effectiveness of that page. However, as is the case with many qualitative research methods, it has proven difficult to completely validate this assumption. Even if the methodology adds value to traditional usability testing, some usability practitioners have argued that this value is not justified by the additional cost of the eye tracking equipment, software, and training. This assertion is also difficult to prove or disprove, so it’s still the subject of debate.

Lesenswerter Artikel. Ach, wenn es Draußen nur regnen würde...