Explaining UX

Ich bin neulich über diesen Artikel von letztem Jahr gestolpert und hab ihn bei der Gelegenheit noch mal überflogen: Can You Say That in English? Explaining UX Research to Clients.

Naturally, clients want every activity they pay for to lead to a tangible result—a website that fulfills their business goals and satisfies their customers. However, it’s our job to help clients understand that their proposed website’s overall success depends on the quality of input throughout the site design and development process, not the quantity of input. So when you’re talking with clients about creating long-term business value through UX research activities, you should describe the following critical results...

Lesenswerter Text mit vielen guten Beispielen.