If you want your projects to run smoother then you need to attract the kind of client that works the way you do and thinks the way you do to some degree, right. So I think, for example, that Headscape attracts a certain type of client because of the podcast and the writing and the blogging and the speaking at conferences and the books and stuff, that they have been exposed to our way of thinking, our way of working, our kind of approach to stuff. And so by the time they reach us and ask us if they – if we want to work with them, we’re already in a fairly favorable position. (boagworld.com)