Testing The Hamburger Icon for More Revenue (Peep Laja)

Mobile traffic is a significant part of most websites, and smooth navigation for mobile users is critical. Most websites use the hamburger navigation icon to display the menu as it’s become a default option for this. Is that a good idea? There’s a good chance that it’s not. Lots of designers have made a compelling case against the hamburger. It’s unintuitive, it’s confusing, it’s not noticeable. But not everyone hates it. (conversionxl.com)