UX vs. Marketing: Can These Opposites Attract? (Anthony Franco)

The first volume of The SoDA Report revealed a disturbing survey result earlier this year. When asked about talent gaps, and 77%of agency respondents identified user experience (UX) as the biggest shortfall on the client side. One possible explanation is that the UX discipline is still a “field in evolution." While the report suggests UX infancy might be the cause for this glaring talent gap, another could be that UX and marketing have fundamental core values that are in direct opposition to one another. (hubspot.com)