UX Leadership, Part 1: The Nature of Great Leaders (Jim Nieters, Pabini Gabriel-Petit)

This column is the second in our series that highlights our insights on what it would take for companies to go from producing dreary, overly complex user experiences to producing truly great user experiences that differentiate their products from those of competitors in their marketplace. In our first column, we stated that producing great, highly differentiated user experiences should be the goal of every UX leader. But in many companies, UX leaders face challenges that force them to approach leading User Experience in a less than optimal way. If, as a UX leader, you find yourself stuck in a situation where you and your team cannot do great work—that is, you are unable to produce user experiences that solve people’s problems, inspire, and delight—you’re working for the wrong organization and should find a better job. In that column, we also discussed how to position User Experience for optimal impact. (uxmatters.com)