The Point Of Creativity In Business (Mitch Joel)

For some reason, the statement above is seen (by many) as some kind of defamation of creativity. A bastardization of the what art is. The proverbial selling of the soul. That's stupid. And, it's wrong. Let's set the table first: creativity for the sake of being creative is fine. It's a right. Anyone can do oil painting in their garage, or pluck away at their guitar in their basement for the pure love of the activity. The arts are marvellous at curing what ails you. On the other hand, great creativity does inspire on other levels. Great creativity makes human beings curious, it makes them yearn to hear more, and it makes them take action. Creativity isn't just something for the pre-Internet era, either. It's profoundly linked to what makes one business more successful than another. Creativity drives our economy like never before. (twistimage.com)