How to Plan Site Architecture, The Right Way (Ryan Gittings)

If making a website is like building a house, then planning the content is like laying the foundations. You may end up with a beautiful, desirable house in the short term, but if you've cut corners, or failed to plan your foundations properly, your building is at risk of falling down. And so it is with your website. If you don't spend time planning how your audience will interact with your content in the most intuitive possible way, you're not going to benefit from the best possible sales or conversions. Worse still, if you get it really wrong, you could alienate a large portion of your audience. (onextrapixel.com)