Ethnography Primer

Auf aiga.org bin ich über dieses sehr nette PDF gestolpert: An ethnography primer (19 Seiten). Man kann es wunderbar überfliegen, weil es reich bebildert ist und die Texte kurz sind.

Great design always connects with people. Designers inspire, provoke, validate, entertain and provide utility for people. To truly connect, designers need to have compassion and empathy for their audiences. Designers need to understand the relationship between what they produce and the meaning their product has for others. And they need to observe the people they are designing for in their own environments. AIGA, in collaboration with Cheskin, has produced a simple and straight-forward primer introducing the crucial role that ethnography plays in designing.

Der Satz ...they need to observe the people they are designing for in their own environments passt ja wunderbar auch auf uns Informationsarchitekten. Das PDF lohnt wirklich einen Blick.