Content Strategists?

Ich bin heute früh über diesen Artikel auf ALA gestolpert: Content-tious Strategy.

The field experts of content, often called content strategists, play a critical role not addressed by these colleagues. Our professional existence is staked on one particular stock in trade: the ability to reason out the real contents of that black box filled with lorem ipsum. Content strategy addresses the specific purpose, form, and development of the content assets that we have at hand, or those that circumstances (and our analysis) require us to produce. The analysis of content and assessment of its value lies at the core of our labors.

Der Beitrag ist etwas lang, aber lesenswert.