16. Juli 2009

Integrated Experience

Das hier ist ein guter Beitrag von Jesse James Garrett: How Integrated Are Your Customer Experiences?

In some organizations, entrenched middle managers can effectively blockade good customer experience work. There's even a phrase for it - "the frozen middle." Being willing to radically change incentive structures is an important step toward aligning the organization for successful customer experience implementation.

Ist nur ein kurzer Artikel.