23. Juli 2009

Gain Sales with Usability

Ich sehe gerade, dass der zweite Teil der Serie Ecommerce Site Design and Usability Guidelines to Gain Sales (Part 2) erschienen ist.

As an online e-tailer, you have a great advantage of displaying comprehensive product information unlike a printed brochure, which has limitations. However, the information should be conveyed in a factual, informative and interesting manner. You should refrain from merely highlighting product specs and instead focus on delving on the resultant benefits to the customer.

Hier geht es zum ersten Teil der Serie.