Who needs Focus Groups?
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Information Architecture
Das hier ist ein recht lesenswerter Artikel: Why Designers Need to Focus on Focus Groups.
Designers are keen observers, just like researchers. But designers are very different animals who process information in a unique way. We seem to pick up signals from consumers that differ from the ones researchers observe. This capacity, combined with the collaborative nature of the design discipline, allows designers to fuse together research insight into winning solutions.
Ein kurzer Artikel, der sich für eine sinnolle Anwendung von Fokusgruppen ausspricht.
