Customer Anxiety

Das hier ist noch eine nette Feierabendlektüre: Conversion Optimization: When & Where to Address Customer Anxiety.

New visitors that arrive on a product page through search engines, paid search ads, comparison engines or affiliate links may be ready to buy today (and may be comparing your site against a few other options). With no prior awareness of your website or company - addressing fears, uncertainties, doubts and dealbreakers (FUDDs) about doing business with you is even more critical than if you’re a well known site business Target or Toys R Us.

Ein durchaus lesenswerter Blog-Post mit ein paar guten und wichtigen Punkten.